The 'New Normal' in B2B Strategies during Covid-19
Updated: Jul 27
The world as we know it is no longer the same amidst the COVID-19 pandemic. The business world is evolving in an effort to emerge successful in spite of the current situation. Although unfortunate, this situation has also created unique opportunities to look beyond the traditional methods of acquiring a customer base and improving business in general.
What does this mean for B2B sales strategies? We have got you covered with some strategies and tips that will help your B2B sales during COVID-19:
1. Be Proactive and Seize the Moment
Now is the time to be proactive and seize every opportunity, instead of waiting for things to change. Brainstorm every possible idea that could help develop a comprehensive approach for customer outreach and lead generation. Do not underestimate any possible channels. These includes Outbound Lead Generation (cold calls, email marketing, direct mail), and Inbound Lead Generation (SEO marketing, social media campaigns, PPC ads).
2. Have a Consistent Sales Process
This is the perfect time to dig deeper into your company's sales process, in order to optimize it to the best customer experience. Creating a thorough and consistent sales process is key to guiding your customers through every stage of the process. In addition, there needs to be a digital version of this sales process amidst the coronavirus pandemic, as the traditional ways will not be as helpful as it was pre-COVID.
3. Create the ultimate virtual experience
As face-to-face events has been suspended, businesses are now turning to virtually optimized user experience for their target customers. Businesses should make sound investments in creating quality video sales messaging. It increases the chances for sellers to connect more with their customers instead of written digital communications. Companies should focus on segmentation, personalization and target account-based marketing (ABM) approaches to spread valuable information in a precise and efficient manner.
Startup Leads specializes in managing account-based marketing campaigns. Our sales-as-a service solution guides your company step by step towards success and provides you with an on-demand, flexible and scalable team to meet your account based marketing goals and grow your business in spite of the current environment.